At Lyon Jewels (the "Site", "we", "us", or "our"), we respect your privacy and are committed to protecting the personal information we collect about you. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website or make a purchase from www.lyonjewels.com (the "Site") or otherwise interact with us.

By accessing or using the Site and Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Site or Services.

1. How We Collect Your Personal Information

We collect personal information in several ways, including when you:

• Visit our Site;
• Create an account;
• Make a purchase;
• Sign up for marketing communications or newsletters;
• Communicate with us (via email, phone, or other means).

We collect the following types of personal information:

Information You Provide to Us

• Contact details: Name, address, email address, phone number.
• Order information: Billing and shipping address, payment information, order history.
• Account information: Username, password, security questions.
• Customer support information: Information you provide when contacting us for assistance or support.

Automatic Data Collection

We automatically collect information about your interaction with the Site, including:

• Device Information: Information about your device, such as IP address, browser type, and operating system.
• Usage Data: Data on how you interact with the Site (e.g., pages visited, time spent on the Site).
• Cookies and Tracking Technologies: We use cookies and similar technologies to collect and store information about your preferences and activity on the Site. Cookies help us improve our website functionality and user experience. You can manage your cookie settings through your browser settings.

Information from Third Parties

We may also collect information about you from third-party sources, such as payment processors, and other partners like Shopify who help us provide our services.

2. How We Use Your Personal Information

We use the personal information we collect for the following purposes:

• To process orders: This includes completing payments, arranging shipping, and providing order confirmations.
• To improve our services: We analyze the information to enhance your user experience, optimize the functionality of the Site, and provide personalized content.
• Marketing and communications: We may send you promotional emails, texts, or other marketing communications. You can opt-out of receiving these communications at any time.
• Fraud prevention and security: We use personal information to detect and prevent fraudulent or illegal activities.
• Customer support: To assist with any questions or issues you may have related to your account or orders.

3. Cookies and Tracking Technologies

We use cookies to enhance your experience on the Site. Cookies are small files stored on your device that help us remember your preferences and optimize our services. You can choose to disable cookies in your browser settings, but this may affect certain Site features.

For more detailed information about the cookies we use, please refer to our Cookie Policy.

4. Sharing Your Personal Information

We may share your personal information with third parties under the following circumstances:

• Service providers: We may share your information with third-party vendors and service providers (e.g., payment processors, shipping partners, IT support, data analytics) who help us operate the Site and provide services to you.
• Business and marketing partners: We may share information with business partners to offer you products and services that may be of interest to you.
• Legal compliance: We may disclose your personal information to comply with applicable laws, regulations, or legal requests (e.g., subpoenas).
• Business transfers: In the event of a merger, acquisition, or other business transactions, we may transfer your personal information to the acquiring entity.

We do not sell your personal information to third parties.

5. Your Rights

Depending on your location, you may have certain rights regarding your personal information. If you are a resident of Australia or another jurisdiction with applicable privacy laws, you may have the following rights:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct any inaccurate personal information.
• Deletion: Request that we delete your personal information, subject to legal exceptions.
• Opt-out of marketing: You may unsubscribe from marketing emails or texts at any time by following the unsubscribe instructions in those communications.

To exercise any of these rights, please contact us at support@lyonjewels.com.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including for legal, accounting, or reporting requirements. If you request that your data be deleted, we will comply to the extent required by law.

7. Security of Your Personal Information

We use reasonable security measures to protect your personal information from unauthorized access, disclosure, or loss. However, no security system is completely secure, and we cannot guarantee the absolute protection of your data.

8. International Transfers of Data

As we operate globally, your personal information may be transferred to and stored in countries outside of your home country, including countries like the United States and Canada. If you are in the European Union (EU) or the European Economic Area (EEA), please be aware that we may transfer your data outside of these regions. We take appropriate steps to ensure that such transfers comply with applicable data protection laws.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any significant changes by posting the revised Privacy Policy on the Site and updating the "Last updated" date.

10. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact us at support@lyonjewels.com.